About Us

Our Company

Dashlytics was founded in 2013 in Cary, NC. Our solutions are built for social media advertisers and provide actionable business insight and recommendations to optimize marketing spend, social ads performance,  and content strategy on the main social channels. We help you understand your audience and maximize your engagement by reaching the right people with the right content, at the right time. We also help you focus on the social media ads that are achieving greatest results at the lowest cost.

Built utilizing leading edge visual analytics technology, our dashboards present information in a way that make hidden patterns visible. All charts are “executive-ready” and can be easily shared in a report format.

Our Services

Available now:

  •  Facebook Page Optimization Services: Using our proprietary Facebook Page optimization engine, our advanced analytics skills, and our years of experience running social media campaigns, we take raw data from your Facebook page and transform it into an executive-ready report with in-depth analysis and a set of recommendations to optimize your business facebook page engagement. 
  • Facebook Ads Optimization Services: Using our proprietary Facebook Ads optimization engine, our advanced analytics skills, and our years of experience running social media campaigns, we take raw data from your Facebook Ads execution and transform it into an executive-ready report with in-depth analysis and a set of recommendations to optimize your ads performance.
  • Analytics Consulting Services: Optimize your marketing spend by analyzing and comparing multiple social media and mobile platforms data. We will deliver a set of recommendations for optimization based on your specific needs, challenges and opportunities.

Our Products

Currently under development:

  • Dashlytics Facebook Page Analytics. An optimization engine that brings to light actionable insight by analyzing the data from your facebook page. Based on the interaction of facebook users with the content on your page, our algorithms provide recommendations to optimize your content strategy to maximize engagement. What to post, the right length of the post, when to post to reach maximum engagement, when to post to reach a specific demographic, the optimum number of postings a day, your ideal demographic of followers.
  • Dashlytics Facebook Ads Analytics. An optimization engine that provides recommendations to optimize the execution of your facebook ads. Our solution evaluates the alignment between the demographics of the facebook users reached via ads and the users that generate revenue for your business, it tells you if there is a demographics “sweet spot” you should focus on to maximize results, and it recommends from the ads you are running, which ones to keep in order to maximize objectives (likes, actions, event attendance, app installations) while minimizing costs and reaching the largest possible audience with the highest likelihood of response to your ads.  In the next version of the product we will have integrated dashboards to compare ads execution on twitter, facebook, and linkedin.

Our Founder

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www.AnaMariaEcheverri.com

Dashytics was founded by Ana Maria Echeverri, a business executive with more than twenty years of business development experience in the enterprise software industry, a Computer Engineering degree, an MBA in Finance, and a Master of Science in Analytics.

 

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