Author: anamecheverri

Facebook Ads become even more relevant to your Social Media Strategy

Facebook announced yet another change to how it will handle brand page posts. Beginning in January 2015, people will see less promotional content in their News Feeds. This change aims to increase the relevance and quality of the overall stories  people

Facebook Unveils New Ad Platform: Atlas

Facebook is set to launch an overhauled version of the Atlas Advertiser Suite, an ad-serving platform purchased from Microsoft last year. Atlas promises to help marketers better target and measure their advertisements online, and to help advertisers better understand which ads influence

HATE FACEBOOK CHANGE. Top 3 words used by people commenting on the Newsfeed Redesign

Facebook recently ran an Ad promoting a post in which they talk about the recent Newsfeed redesign.  I personally hate the change so I was curious to see what other people thought.  I took a sample of close to 500

Facebook Advertising is a waste of money? Nonsense!! @facebookads

There is a new viral video presenting so-called facts about how using Facebook Ads to advertise your page is a waste of money. If you haven’t seen it, here it is: Facebook Fraud. I won’t even comment on the lack

Facebook Ads CTR Skyrockets – Good or Bad for Facebook Advertisers?

According to Adobe’s Social Intelligence Report  published in October, 2013 and based on consumer data (2012-2013) analyzing 131 billion Facebook ad impressions, the following changes have occurred year over year: CTR has increased by 275% CPC has decreased by 40% CPM

Facebook Mobile Ads- From Installs to Engagement and Conversion

When Facebook launched its Mobile Ads platform, the main focus was to drive installs. When an ad was created the default call-to-action was to “install” the app. And the results have been significant, with Facebook being responsible for a total

Optimize Images for Link Page Posts on #facebook #socialmediamarketing #socialmedia

Facebook has increased the size of images in link page posts by 4x on mobile and 8x on desktop to help you drive better fan engagement. To optimize your images for this new format: Use images that are 1200 x

Facebook Newsfeed Algorithm Update – What this means for FB Page Managers

Over the next few weeks Facebook will be rolling out an update to the newsfeed algorithm.  This update has as an objective to show more people higher quality content and more interesting stories from the Pages they are connected to. To

What is more relevant in Social Media? Engagement or Conversions?

A very typical debate in social media revolves around the idea of What is the most important metric to measure success?. There are usually two main camps: those who think engagement is the most important metric and those who think conversions should

Mobile Game Developers.. Is it time to reconsider using Facebook Ads?

Using Facebook Ads for user acquisition in the mobile game space was until very recently a very ineffective strategy.  Only a year ago ads were still being shown mainly to Facebook web users where even if the ad helped to

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