Category: Facebook Ads

Facebook Unveils New Ad Platform: Atlas

Facebook is set to launch an overhauled version of the Atlas Advertiser Suite, an ad-serving platform purchased from Microsoft last year. Atlas promises to help marketers better target and measure their advertisements online, and to help advertisers better understand which ads influence

Facebook Advertising is a waste of money? Nonsense!! @facebookads

There is a new viral video presenting so-called facts about how using Facebook Ads to advertise your page is a waste of money. If you haven’t seen it, here it is: Facebook Fraud. I won’t even comment on the lack

Facebook Ads CTR Skyrockets – Good or Bad for Facebook Advertisers?

According to Adobe’s Social Intelligence Report  published in October, 2013 and based on consumer data (2012-2013) analyzing 131 billion Facebook ad impressions, the following changes have occurred year over year: CTR has increased by 275% CPC has decreased by 40% CPM

Facebook Mobile Ads- From Installs to Engagement and Conversion

When Facebook launched its Mobile Ads platform, the main focus was to drive installs. When an ad was created the default call-to-action was to “install” the app. And the results have been significant, with Facebook being responsible for a total

Mobile Game Developers.. Is it time to reconsider using Facebook Ads?

Using Facebook Ads for user acquisition in the mobile game space was until very recently a very ineffective strategy.  Only a year ago ads were still being shown mainly to Facebook web users where even if the ad helped to

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Facebook announces changes to Facebook Ads

Facebook announced today that they will be simplifying Facebook Ads. The goal will be to get to a point where advertisers will come to Facebook and tell them what they are trying to achieve, and the tools will automatically suggest

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Twitter joining Facebook in the ability to target custom audiences. Great for marketers. But is it great for users?

It seems Twitter is planning to release a tool to make it easier for advertisers to find their customers on Twitter. Advertisers will be able to bring in emails from their clients into twitter and will be able to run

How are Social Media Ads Similar to Plane Crashes?

If I had a penny for every time someone says… “Facebook Ads don’t work” or  “Social Ads don’t work”…. And every single time  I think…  social ads failure  is similar to plane crashes.  Why do planes crash? sometimes they crash

Major Brands pulling ads from Facebook #fbrape

It is always interesting to see how brands have embraced – or not -, living in a new world where advertising is no longer a one-way communication street but a 2-way conversation where the consumer has a louder voice than