Category: Mobile Ads

Facebook Mobile Ads- From Installs to Engagement and Conversion

When Facebook launched its Mobile Ads platform, the main focus was to drive installs. When an ad was created the default call-to-action was to “install” the app. And the results have been significant, with Facebook being responsible for a total

Mobile Game Developers.. Is it time to reconsider using Facebook Ads?

Using Facebook Ads for user acquisition in the mobile game space was until very recently a very ineffective strategy.  Only a year ago ads were still being shown mainly to Facebook web users where even if the ad helped to

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