Category: Social Media Metrics

Facebook Ads CTR Skyrockets – Good or Bad for Facebook Advertisers?

According to Adobe’s Social Intelligence Report  published in October, 2013 and based on consumer data (2012-2013) analyzing 131 billion Facebook ad impressions, the following changes have occurred year over year: CTR has increased by 275% CPC has decreased by 40% CPM

What is more relevant in Social Media? Engagement or Conversions?

A very typical debate in social media revolves around the idea of What is the most important metric to measure success?. There are usually two main camps: those who think engagement is the most important metric and those who think conversions should