Facebook announced today that they will be simplifying Facebook Ads. The goal will be to get to a point where advertisers will come to Facebook and tell them what they are trying to achieve, and the tools will automatically suggest the right combination of products to help them achieve it. Changes will be implemented in the next 6 months, and the number of ad units (27 now) will be reduced to map the business objectives marketers have: online conversions, app installs, etc.
We will get more details as the changes are being implemented, but a couple of the most important changes announced are:
- Including the best of sponsored stories in all ads. Previously, advertisers had to purchase sponsored stories in addition to ads. In the future, social context will be automatically added eliminating the extra step of creating sponsored stories.
- The look for ad units will be made more consistent, which will make the ad creation process much simpler, and will help optimize campaigns across desktop and mobile.