Facebook Newsfeed Algorithm Update – What this means for FB Page Managers

Over the next few weeks Facebook will be rolling out an update to the newsfeed algorithm.  This update has as an objective to show more people higher quality content and more interesting stories from the Pages they are connected to.

To better understand what high quality means, thousands of people were surveyed to understand what factors make posts from Pages high quality. The results of this survey were used to build a new machine learning system to detect content defined as high quality. The system uses over a thousand different factors, such as how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages.

This algorithm has already been tested with a small segment of users by showing these high quality posts higher up in the News Feed and the 2 main results observed were:

  • A significant increase in interactions (likes, comments, shares) with this content
  • People in the test group also hid fewer stories overall
What should you expect?
For most Pages the impact should be relatively small, but Pages that are seeing good engagement on their posts could see further increases in reach.
How should your strategy change?
The bottom line is that your Page strategy should still stay the same: produce high quality content and optimize for engagement and reach.
  • Make sure your page profile is complete
  • Monitor more closely the negative feedback received (hides, hide alls, unlikes, spam)
  • Monitor more closely the positive feedback received (likes, shares and comments)
  • Make your posts timely and relevant
  • Build credibility and trust with your audience
  • Ask yourself, “Would people share this with their friends or recommend it to others?”
  • Think about, “Would my audience want to see this in their News Feeds?”

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