Facebook Unveils New Ad Platform: Atlas

Facebook is set to launch an overhauled version of the Atlas Advertiser Suite, an ad-serving platform purchased from Microsoft last year.

Atlas promises to help marketers better target and measure their advertisements online, and to help advertisers better understand which ads influence purchase decisions effectively. Atlas will also provide an automated ad-buying tool known as a “bidder,” which allows other marketers to buy targeted advertising space offered by Facebook.

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